Juan Pablo Rivera Garza Blogs Editor Many had claimed that there was little to no chance that President Obama would win re-election, yet here we
Tag: negative
Negative advertising’s impact is strong; the remedy’s in research
Elizabeth Kilbride
Opinions Editor
Jeremy W. Peters recently wrote an article for the New York Times headlined “92% of Ads in Florida Were Negative.” Exhibit A was an ad by the pro-Romney Super PAC Restore Our Future, although I’m not sure this is a corner of YouTube you want to visit. Jane Mayer also wrote about negative advertising in an article about Larry McCarthy, who helps direct Restore Our Future, in The New Yorker; the article was called “Mitt Romney’s Attack Dog.”