Negative advertising’s impact is strong; the remedy’s in research

Elizabeth Kilbride
Opinions Editor

Jeremy W. Peters recently wrote an article for the New York Times headlined “92% of Ads in Florida Were Negative.” Exhibit A was an ad by the pro-Romney Super PAC Restore Our Future, although I’m not sure this is a corner of YouTube you want to visit. Jane Mayer also wrote about negative advertising in an article about Larry McCarthy, who helps direct Restore Our Future, in The New Yorker; the article was called “Mitt Romney’s Attack Dog.”

NCHS Sounds Off: New Years’ Resolutions

Taylor Du Pont & Elizabeth Kilbride
Associate Multimedia Editor & Opinions Editor

The NCHS community has set its resolutions for the coming year. Check out what students are striving to accomplish in 2012. In order of appearance: Matt Windas (11), Noah Hedley (10), Veronica Hoeft (11), Oscar Borjas (12), Tommy Cronin (10), Evan Greenblatt (11), Deven Appel (9), Katie O’Sullivan (10), Alexa Ozimek (11), Eli Litchman (9), Henry Greer (10), Caroline Murray (12) and Harrison Burt (11).